Throughout the past few decades, the way we consume information has largely remained static and programmatic. Television and Newspaper giants had reigned supreme as sources of information, mostly because they were the only place you could get any information (even if some of it didn’t catch your interest). But that reign was challenged in the late 90s with the birth of the internet, and in 2005 the creation of Youtube would prove to be disruptive on a whole other level.
The video streaming service Youtube has long been viewed as a place where anyone with a camera and an idea can post videos and garner a following, and (with 48 hours of video being posted per minute) viewers can curate information presented based on their interests. Where there’s an audience, their’s a demand for content. And where there’s a demand for content, there are stars.
One such YouTube star is Wendy Huang. The Australian Youtuber is best known for her wildly successful channel The Wonderful World of Wengie. The popular beauty channel specializes in makeup tutorials, hair styling tips, and dieting advice, and currently boasts over 950,000 subscribers and over 48 million views.
Many Youtubers have enjoyed international attention for their work. Tech reviewer Marques Brownlee has been featured in Time Magazine and on NBC News. Internet personalities GloZell Lyneette Simon, Hank Green and Bethany Mota each interviewed the President of the United States in 2015 as an internet outreach endeavor. In 2010, YouTubing brothers Hank & John Green founded the multi-genre, online video conference Vidcon, as a place where YouTube creators and fans alike can collaborate, educate and celebrate their creations and accomplishments.
With a background in marketing, Huang has turned her success with YouTube into a full-time job. With ad revenue, product placement, and her very own blog, Huang has turned her hobby into a rapidly expanding enterprise. But despite her success, she strives to connect with fans on a personal level. “You guys are the reason why I’m the most subscribed Asian Beauty Channel on Australia!” Huang expresses, “So much love for you guys!!”