This particular article is all about Whitney Wolfe Herd, who is the CEO of a company named Bumble. She has also recently done a press cycle as well. Wolfe Herd is the CEO of the company as well. Her product Bumble is type of dating app. The apps has women do the match rather than men.
While creating this company, Wolfe Herd, had a wonderful support network from friends, business partners, and family. This helped in getting her company going. Her husband who was then her business partner gave a lot of support too.
Bumble came to launch in the year 2014. This app used a technique known as the Sadie Hawkins concept. This is a type of dance where a female would ask a boy to the dance instead of the other way around. This app and motive had really created a great response to the company in Austin, Texas. In the app, there has been twenty-four million total registrations.
There are other Bumble apps available as well. One of them is entitle Bumble BFF. This app is targeted more to making friends instead. That app has been tested out by more than three million users, but there are 500,000 or are active in a usual month. There is another app as well called Bumble Bizz, this is the same app as Bumble but in more of a business approach. These off shoots were made so it would be about more than love. It would also focus on career and friendship. Like mentioned before, these offshoots did pretty well. But, the company Bumble Bizz is an app too modern to evaluate just yet.
Many users of this app showed great commitment. For example, Bumble has a monthly subscription which offers perks. One perk is an allowance of more time to see if a suitor is meriting a message. The cost is $9.99 a month for a subscription.
Now some more general information about Herd. She went to college in Dallas, the school was named “Southern Methodist University”. The state of Texas is also where she married her boyfriend Michael Herd”. They are currently married now. The headquarters of Bumble are found in Austin, Texas.
Learn More: www.fastcompany.com/person/whitney-wolfe