Singles are taking a new approach to develop romantic relationships. People simply download an app to their smartphone, fill out their profile and begin interacting with other singles. How people date now compared to ten years ago is drastically different.
Bumble was created by Whitney Wolfe. Little did she know then, she would be launching a cultural phenomenon. Bumble has grown from a startup tech company to serving tens of millions of people. The app was created to be a place where women can swipe right. The app focuses on women. The app puts women in charge. This app has a new take on how dating apps are branded. Often time, dating apps are created from a male perspective. But the female CEO of this company has created a platform for women by women.
Whitney Wolfe never knew she would end up in the online dating atmosphere. She wanted to establish an online space for women to interact. But once she developed the idea for Bumble she started looking for funding. She caught the eye of a Russian billionaire who had also launched a dating app technology. Her energetic passion drew the billionaire investor in. There was a series of meetings between the two before the concept of Bumble was created. The investor invested ten million dollars in Bumble.
In four years, Whitney Wolfe has collected thirty five million registered users. Bumble is the fastest growing app ever for dating in all of America. Every year the number of users grow by seventy percent. Ten percent of those thirty five million users pay nearly ten dollars a month for a subscription. In 2017, Bumble made one hundred million dollars. The company is expecting to launch advertisements by the end of this year. Forbes has valued this female empowered dating app company at one billion dollars.
Whitney Wolfe is a prime example of what it is to be a female boss in a male dominated industry. Her company is scaling fast and there is so much in store for this brand, for the women involved and for female founders and businesswomen.
When I founded @Bumble, I didn't know what I was supposed to do. Just what I wanted to fix: the antiquated rules of dating. Thanks, @FitzTepper, for the story. > Whitney Wolfe Herd doesn’t care what she’s supposed to do https://t.co/hXeLSv0LdZ via @techcrunch
— Whitney Wolfe Herd (@WhitWolfeHerd) May 14, 2018