In today’s day and age, using the right words in the right places in an article or advertisement is sometimes directly correlated with how many hits it will get, and how many users will continue with viewing that article. Here are a few tips that every content creator or small business owner can follow to ensure that your content is having the most positive effect it can.
Ok, you know what you are going to write about, but condense the topic or thesis statement into one, two, or three words. Not just once, but ten, twenty, or even more times. Whatever keywords you have now, run them through a program like Google Trends, which shows you which of those phrases is the most commonly searched, and how often internet users that search those words will not bounce off the click path.
Once you have a list of these words, go ahead and write the article, with the keywords you decide to use at the rate of approximately one use per one hundred words. Do not use a phrase or word if it does not flow smoothly with the sentence, paragraph, or article in its entirety. Remember: you are not trying to fit a specific keyword in an article as many times as you can, you are attempting to dress that keyword in the most appealing way possible, so readers will read your article or view your advertisement in its entirety, and hopefully come back for more.
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One of the most important things about incorporating proper SEO into an article is knowing to integrate the keyword or important phrase into the title smoothly, in an attractive format. Readers are drawn to appealing headlines, so make sure that you integrate your keyword into that headline.