Clayton Hutson is an experienced entrepreneur who has a music and entertainment company that provides logistical support while at the same time organizing and managing live events for a large number of musicians around the country. The current music industry guru started as an employee immediately after graduating from college, where he had enrolled for studies in design and theatre. After working for longer periods as a sound engineer and project manager, Clayton decided to start his own live entertainment company, a move that was highly motivated by the fact that his employer was experiencing market challenges due to the country’s economic problems.
Clayton highlights that the growth of his business is purely based on merit and not luck. He is a hardworking person who always ensures that he meets the expectations of the clients. Clayton notes that he spends most of his time planning how an event will be planned and executed without challenges and other common errors that make events to fail. He is able to understand what will work and what will not work in a particular event. His organization skills help him to conceptualize the whole event from the beginning to the end, which has played a key role in ensuring that his business is successful.
Businesses spend much money and time trying to market their products and services to the consumers some of which pays back while other marketing strategies do not pay back. Clayton highlights that he does not employ the mainstream marketing strategies that any other organization out there in the industry is applying. His secret lies in offering quality services to his clients, who intern spread the news about his capabilities. This strategy has helped him not only to maintain his customers but also attract new ones.
Therefore, entrepreneurs should not invest in the marketing messages and strategies but they should invest in their business activities so that they can have an unmatched reputation in the industry. Every customer with the intentions of buying goods and services will do so in a company that has high reputation rather than those organizations that have the most attractive marketing messages on television commercials or front-pages on the dailies.