How often is it that a business asks the government to regulate it? Typically businesses have been shy about this proposition. They seem to prefer to “self regulate” as it were, but that is not the case with Qnet. They have asked the Indian government to step in and help regulate it.
Qnet is in the business of direct market selling (sometimes known as MLM selling), and it has worried that many people seem to have the wrong idea about what they are doing. Phrases like “pyramid scheme” are being tossed around a little too lightly for Qnet’s liking. This has been the primary driver for them to ask the government to step in.
Why would a company like this care for the government to step in and regulate you may wonder? In the case of Qnet it is all about the sense of legitimacy. They often feel that they are not receiving this when they do their business under the current rules. People are simply not giving them the kind of respect that they believe the business deserves. Some are even openly hostile against their business model and the kinds of things that they do. This is unfortunate because the company believes that it is in fact doing a lot of wonderful things for their customers and for the people who believe in it.
Qnet works with its citizen vendors to provide them with a source of revenue that they can count on as well as products that they can selling. They like working with the general public and using everyday people to help sell their products. In this way, the company has converted more than a few people into buying what they are selling. It is a lovely marriage of people and products that is hard to find anywhere else.
The company points to the fact that many other regional governments in other surrounding countries have already set up governing rules for businesses such as Qnet. They want the Indian government to do the same for them. Only in this way can the company truly have the kind of respect that it deserves.
It is not every day that you see a company asking for more regulation. However, when that company relies so heavily on their reputation to do well, there is something to be said for getting some well deserved earned reputation. They believe this is the way to do it.