Purina PetCare: The Brand That Cares

Purina PetCare is a subsidiary of Nestle, it is the second largest pet food company in the world and the number one pet food company in the United States. This is due to its commitment to the highest quality food for the average pet. This commitment has been recognized through various awards for sustainable practices in manufacturing and has been a leading sponsor in pet-related charities. Purina PetCare was originally started by Ralston Purina in the late 1800’s and was acquired by Nestle in 2001 under its Friskies PetCare Company. The combination created Purina PetCare by 2002.

Some of the products sold under Purina are: Purina Dog Chow, Friskies, and Purina One. The type of products range to accommodate the budget pet shopper, such as the Alpo, or the pet shopper who is more health conscious like Purina One. Purina One, as of 2009 was the fastest growing brand under Purina PetCare.
Purina has also created cat appetizers, food for older dogs which help in digestion, a grain free brand, and a sports brand for the athletic dog. Since its introduction to the international market Purina has created pet food products that cater to global markets as well, including Ravena, a Brazilian brand that uses only locally available ingredients.

Besides pet food Purina creates accessories that include beds, leashes and training pads all under the Purina PetGear name.

Purina PetCare’s goal is promote community between people and pets which is evident in their Purina Newscenter media campaign to hold the largest Take Your Dog to Work Day in 2015. What started as a company encouraged day was expanded by Purina to other companies. This encouragement comes from the belief that better work comes from happier employees and what brings greater satisfaction than your dog? Nestle Purina partnered with Mississippi University College of Veterinary Medicine to conduct a survey that found employees that bring their dog to work show fewer signs of stress. With this new survey Purina PetCare has encouraged other companies to take the challenge while promoting its brand as the best for dog and cat care.

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