Luiz Carlos Trabuco Cappi is the financially astute CEO of Brazilian banking giant Bradesco and he understands their business culture as few others have before him. His entire career has been with Bradesco and he has served in various high-level positions at the company giving him a range of experience that provided a solid foundation for his rise to prominence. His job as their CEO is a prestigious position and his influence is felt deeply in the world of Brazilian finance.
Trabuco, as he is most frequently called, began his tenure as CEO in 2009 in the midst of the Great Financial Crisis which was gripping Brazil and the entire world. He successfully led them through this time of reduced financial activity and was able to implement plans to enhance their customer service and help grow their business organically.
The time that Luiz Carlos Trabuco Cappi spent leading the Bradesco Insurance division cemented his stature within the company as a top executive who should be considered for the CEO position. The performance improved considerably under Trabuco and the Insurance division generated larger and larger chunks of the company’s overall profits. He served here starting in 2003 until his promotion to the CEO job.
Trabuco was named twice as the Insurance Personality of the Year for his remarkable performance. He consolidated Bradesco’s leadership position in the Brazilian insurance market and made tremendous strides in Latin America as well.
Marketing is a most important endeavor for any business and Trabuco served as Bradesco’s leader in the department. Here, he helped modernize Bradesco’s marketing efforts by instituting publicity campaigns for the first time in their history. He developed relations with the financial media and was able to increase the brand awareness of Bradesco with improved communications.
A corporate university is another achievement of Luiz Carlos Trabuco Cappi which has helped the company develop and groom new leadership from within Bradesco. Trabuco and other top executives were able to determine those employees who showed a great aptitude for finance and banking. These individuals were earmarked for promotion and a greater voice within Bradesco’s operations. This has continued their tradition of renewal and continuity. Strategies and a plan of action were required of these employees to substantiate their promotions.
The position of CEO at Bradesco comes with serious responsibilities. Trabuco is often followed by top political and financial figures when he proffers his opinions on financial matters of the greatest import. News media reporters consult him regularly in hopes of understanding his stance on some of the largest financial projects in Brazil. Bradesco also provides financing on these kinds of projects and their influence is felt throughout the country.
Market leadership is a strong consideration for the board of directors at Bradesco. Trabuco was able to position the company as one of them when he engineered Bradesco’s purchase of the Brazilian branch of HSBC. With this bold stroke, Bradesco was once again able to compete for the top spot in the private Brazilian market. Trabuco, for his considerable efforts, was named as the Entrepreneur of the Year in Finance by DINHEIRO. This occurred in 2015 and was a major milestone for Bradesco and Trabuco.
Luiz Carlos Trabuco Cappi goes about his duties as CEO with a lack of ostentation. He dresses in a conservative fashion and is unconcerned with the glitz and glamor that one might project with such a high-level position. He is soft-spoken and carries a broad smile that makes him approachable. He is married and the father of three children. He maintains a regular work schedule and will sometimes engage in business dinners for discussions on hot projects.
Learn more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html