When health and beauty experts Wendy Lewis and Randy Ray founded Jeunesse Global in 2009, they were just looking for a way to pass their free time while helping others throughout the global community. Little did they know that their company would eventually become a focal point of innovation in the creation of some of the most important health products of our time.
Both Ray and Lewis had long been aware of the paradox of the immense benefits found in red wine consumption. For decades, researchers had known that the daily moderate consumption of red wine was strongly associated with increased lifespan and healthier states into old age. This is now known to be due to the reduction in cardiovascular disease risk that red wine consumption induces. However, doctors and major medical bodies throughout the globe still do not recommend that those who do not currently drink wine begin doing so.
This paradox is the result of a strange phenomenon. While the vast majority of people who begin drinking red wine will be able to do so moderately, a small minority, on the order of 5 percent, will not. These people will go on to develop alcohol use disorders. Some of them will become full-blown alcoholics, with all the disastrous health consequences that entails. The problem is that doctors have no way of accurately predicting who will become alcoholics.
Even though the majority of people who begin drinking red wine will experience significant reductions in their cardiovascular disease risk, the health consequences for those who go on to develop alcohol use disorders are so catastrophic that all the positive effects of wine consumption at the population level are negated.
Now, for the first time ever, Jeunesse Global has devised a way for people to effectively drink red wine and enjoy all of its benefits without the risks of alcohol consumption. With its product called Reserve, Jeunesse has created a great-tasting health drink that taps into the heart of red wine’s effects. By isolating the compound known as resveratrol, a powerful antioxidant, Jeunesse has created in Reserve the first health drink that mimics the heart-protective effects of wine consumption.