Did you know that 2015 was the best financial year for PsiPay? As a FinTech compamy, PsiPay was set to not only aid in the processing of payments, but they also defined what FinTech is all about. A financial company set up to run and make all of its services available through the use of technology is just what is necessary to make it successful in this global economy. With a major overhaul, PsiPay began to gear up for massive changes in the marketplace.
Just a few of the major changes the company made included not only new partnerships, but it also included increasing security to new heights. Because 2015 was such a big year for them, it also meant that they would increase in volume by nearly 30%. Income and revenue were up by 45%, and that meant great things to come. This big year was all new to them, and it came at the right time, just after a year of being up by nearly 45% overall.
This is where Phil Davies comes into play. He not only realized that change was needed, but he needed to find a way for the change to happen at the right pace. As the Managing Director, Davies was now focused on finding the right management team to carry the company. Would they be able to accomplish their goals? Davies believes that a team effort makes the difference. With the right promotional campaigns, Davies feels that the audience for PsiPay would grow and become more diverse over time.
Most importantly, how the company would be promoted with the maximum amount of effort but less expense, is through the affiliate program business model. There has also been tremendous growth with payment cards for the company. This means that they will not only be a payment processing service, but they will now become known for their ability to offer payment cards. This led PSI PAY to believe that 2016 was going to be a stellar year, and thus they were not disappointed.