In 1951, Eucatex became the first Brazilian company to devise a means of using the acres and acres of native Eucalyptus to produce ceiling tiles and panels. Over the past 6 decades, they have grown into a world leader in building materials, offering their products in more than 37 countries and employing more than 2,200 individuals.
But far from being a soulless corporation, intent on destroying the environment, Eucatex has a longstanding history for doing the opposite. As early as 1960, Eucatex began looking to the future of both their company and their country. Realizing the finite nature of their natural resources, they began purchasing land and investing heavily in reforestation. In early 2000, they also recognized the need to educate future generations about the conservation and preservation of their native resources and developed a cutting edge Environment Education Program called the House of Nature.
There, students and educators alike learn in a highly hands-on environment about the unique ecosystems of the region and about the native fauna and flora of which they are composed. Students are also taught about the importance of eucalyptus as the raw material for several forestry-based products and its potential to be used as a raw resource to generate jobs and income for themselves and neighboring communities for many years to come.
Eucatex’s President, Flavio Maluf, is a native Brazilian who was educated in the United States. He has been recognized as both a forward thinker and a dedicated champion of environmental causes. He started his career with Eucatex in 1987, starting in the trade section and eventually moving to the industrial section where he stayed until 1996. At that time, his uncle – who was Eucatex’s President at the time – asked him to become an Executive. It wasn’t long before the Board asked him to step up into the role of President himself.
Maluf is credited with being the visionary behind Eucatex’s explosive growth of the last two decades and with with making the company a staunch protector of the environment. Not only has the company developed programs to help it care for the eucalyptus forests it depends on, but has also engaged in a number of programs aimed at reducing its dependance on fossil fuels and developing a strong recycle and reuse mentality as well as developing cutting edge techniques for using wood residue from manufacturing to generate energy.
As one of Brazil’s most respected business leaders, Flavio Maluf is not afraid to be first and he leads the way in creating a better environmental future for tomorrow’s leaders.