Establishing a positive online presence with Shark Media

Today, doing business and being successful at it means that the owners have to recognize, acknowledge and apply the many changes that have come with the information age. To start with, every company that does not have an online presence is almost assumed to be non-existent. While simply registering a website for the company will not suffice as enough to qualify as digital, it is a step in the right direction. To make this step fruitful, companies like shark media come in.

The first role the company should be making sure that the company’s profile is visible to people who surf the internet. Since research has shown that people only open the first few top links of a search result, the company has to use top notch SEO strategies to make sure that the website is picked up by web crawlers and that the ranking process starts.

The other thing they will do is making sure that your website is accessible through mobile devices. It has been established that over 85 percent of the population has access to the internet through mobile devices. This means that access will be enhanced when your site is compatible with mobile devices.

When you enlist the services of the agency, there is a process they take you through. This starts with making sure your site is optimized. Then, they will scrutinize it and ensure that it will meet all of Google’s stringent measures for ranking. Since the company is a Google Premier SMB partner, one of the few in the country and beyond, they will make sure that as a company you focus on the important activities to your business as they worry about your digital presence. This is one of the best companies to partner with if you are interested in taking your business to the next level.

 

White Shark Media Leads The Industry In Customer Service

There are few people in the 21st Century that do not have a laundry list of poor customer service experiences that they can easily call to mind. On the one hand, the digital age has ushered in a great number of conveniences that essentially make customer service better than ever, such as 24/7 assistance wherever and whenever you need it. The tradeoff, however, is that often whatever convenience is offered by round the clock assistance is sometimes offset by a lack of legitimate knowledge. When companies offer more knowledgable customer service, the trade off is that they are often not available beyond a short window of regular business or working hours and are often difficult to get ahold of.

White Shark Media understands the problems, concerns and complaints that many consumers have about shoddy customer service and the tradeoffs that businesses have to make when it comes to customer service. That’s why they do their very best to offer the best of both worlds by providing knowledgable staff that is readily available to provide stellar customer service and support. When new clients sign up with White Shark Media, they are immediately sent direct contact information for their own personal SEM strategist as well as the direct contact information for their supervisor. White Shark Media wants to ensure that as soon as you need assistance, you are put in contact with a live voice, who is personally knowledgeable about your account and is capable of meeting your specific and individual needs.

In addition, White Shark Media provides only the very best strategists in the business. White Shark Media as a company has been Google AdWords™ certified as a Premier SMB Partner. This means that all of their staff is required to undergo the most rigorous training just to be a part of the team. This ensures that no matter who you speak to at White Shark Media, they are well qualified to offer you the highest level of knowledge and expertise in the industry.

In addition, White Shark makes it their priority to ensure that their clients are fully educated as well about their own campaigns from start to finish. They want to make sure that clients fully understand the available analytics tools, what the ultimate goals are and what the exact strategies are for achieving those goals. White Shark Media also offers industry leading analytics that are available for clients to review 24/7 in addition to offering monthly status calls to review the data with their personal specialist.

White Shark Media Knows How To Field And Resolve Complaints

White Shark Media describes itself as one the fastest growing digital marketing agencies in the United States. They deliver online marketing solutions designed to help small and medium-sized businesses. Rapid growth can also bring unplanned and unwanted problems. The company acknowledge that clients have forward complaints over the years, most of which were justified. Many firms deal with complaints by ignoring them or burying their heads in the sand and pretending everything is okay. Not Shark Media. They’ve learned to address complaints in a direct and timely manner.

One of the most common complaints they’ve receive from clients over the years is “you don’t communicate very well.” The solution: scheduled monthly status calls to each client to review each month’s results using the online ToGoMeeting format.

Clients who are not able to reach their contact person are a source of complaints in every company. White Shark Media resolved that issue by installing direct lines and providing the telephone number of each contact person and the person’s supervisor to the client.

Another complaint White Shark Media never wants to hear is when a client says they’ve lost touch with their AdWord campaigns. To avoid this, the company takes great efforts to thoroughly educate clients to the detailed workings of each new campaign before the campaign begins.

No one likes to hear the charge that they are incompetent. Yet that is the implication when clients criticize the results of newly installed ‘optimized’ campaigns as compared to old campaigns they were comfortable with. That’s a big concern with AdWord agencies like White Shark Media. Clients expect better and quick results when a new program is introduced. To combat this concern, each SEM strategist is teamed with a supervisor who is responsible for a maximum of 5 strategists. Utilizing close teamwork ensures faster and better feedback and evaluation of performance results between clients and their contact person.

One of the most irritating complaints companies receive is from new clients who say what they were told when they signed up is not what they received or doesn’t fit their needs. In order to prevent this from happening at White Shark Media, senior SEM consultants work with each new client from sign up through the orientation process. Once the senior consultant is satisfied the new client understands the process, he or she is handed off to an assigned contact person with the assurance that the original senior person will always be available to address their concerns if need be.

White Shark Media Dealing With Complaints

In today’s day and age, using the right words in the right places in an article or advertisement is sometimes directly correlated with how many hits it will get, and how many users will continue with viewing that article. Here are a few tips that every content creator or small business owner can follow to ensure that your content is having the most positive effect it can.

Ok, you know what you are going to write about, but condense the topic or thesis statement into one, two, or three words. Not just once, but ten, twenty, or even more times. Whatever keywords you have now, run them through a program like Google Trends, which shows you which of those phrases is the most commonly searched, and how often internet users that search those words will not bounce off the click path.

Once you have a list of these words, go ahead and write the article, with the keywords you decide to use at the rate of approximately one use per one hundred words. Do not use a phrase or word if it does not flow smoothly with the sentence, paragraph, or article in its entirety. Remember: you are not trying to fit a specific keyword in an article as many times as you can, you are attempting to dress that keyword in the most appealing way possible, so readers will read your article or view your advertisement in its entirety, and hopefully come back for more.

White Shark Media is an online company that devotes itself to improving small businesses’ attempts at search engine optimization, advertising campaigns, and web page design. There are many other competitors that provide similar services, but few websites have as many positive reviews as White Shark Media. A full list of testimonials provided by their clients can be found on their website. Contact information can also be found there, both phone number and e-mail address. If you or someone you know may be interested in receiving an estimate from White Shark, simply call or e-mail them as soon as possible.

One of the most important things about incorporating proper SEO into an article is knowing to integrate the keyword or important phrase into the title smoothly, in an attractive format. Readers are drawn to appealing headlines, so make sure that you integrate your keyword into that headline.