Darius Fisher has helped a lot of people whose good names have been smeared online. His hard work running a reputation management firm has received some attention from industry insiders and the attention is well-deserved. Fisher name appears on PRWeek’s Innovation 50 list, a prestigious list to be sure.
PRWeek is one of the top publications in the public relations and marketing industry. The list highlights those persons who have proven their digital marketing skills to be highly innovative. A cursory look at Fisher’s work in reputation management reveals the word “innovative” only scratches the proverbial surface. He has taken digital marketing out of its traditional role of advertising products and services and expanded things. Digital marketing now is associated with personal branding and crisis management. Of course, reputation management repair work also has marketing benefits and this is why entrepreneurs and executives take the process seriously.
Fixing a harmed online reputation is something that should be done without delay. In the modern landscape of the internet, search engines and social media create perceptions about people. No one is perfect and, sometimes, things occur that do damage to an individual’s reputation. While speaking at the Impact 15 convention in Las Vegas, Fisher was quick to point out that the days of bad press in the newspaper have changed. Bad reports don’t end up forgotten soon after they are released. The internet keeps them alive in the search engine results. Unless someone takes very definitive steps to fix a damaged reputation, then the bad PR is not going to go away. It might even stalk someone for years and years.
Fisher has tapped into his knowledge about marketing, public relations, and copywriting and developed numerous ways to reverse the impact of negativity. He founded the company Status Labs and provides scores of services designed to address and reverse a disastrous situation.
Status Labs provides such a valuable service, people come from all over the world to sign up as clients. 35 countries in total are listed as having been served by Fisher’s outstanding company. That number is sure to grow and so is the total number of clients, a number that tops out at 1,500 right now. The publicity generated by Fisher’s name being placed on the Innovation 50 list may even draw in scores of more clients.