How Fabletics Is Remaining Relevant In The American Apparel Industry

With the continued integration of technology into our society, everything is fast changing, from how we communicate with each other, relay information across different platforms and now how we make our purchases.


Take an example of a millennial or any individual who spends a considerable amount of time online using their smartphones, laptop or whatever device that can connect you to the internet. Whenever this person wants to purchase something from a particular brand let’s say a product X. the fact that this person knows nothing about the product, he/she would turn to online reviews of the product from people who have the product X and have used it. Based on the information the person gets about the product from the online review, he/she would make an informed decision on whether to buy the product or not.


Based on this, it is evident that purchases are currently being driven by the power of the crowd. Brands and companies aware of this trend are significantly taking advantage of the power of the crowd to boost the sales of their merchandise.


Fabletics was established in 2013, since then, the company has grown to more than twice what it was during establishment. Currently, the company is regarded as one of the most successful companies of this generation. Fabletics has a tremendous grassroots support which has driven its paying clients to exceed the 1 million mark. The company’s revenue exceeds $250 million, according to Fabletics marketing executive, all the growth and success witnessed at the company is as a result of the company understanding and embracing the power of user reviews.


The technological savvy consumers have proved that positive reviews can drive the growth of a brand, improve the product purchases by customers, improve the loyalty of already acquired clients. Unlike other companies, Fabletics has been able to leverage the popularity of reviews, and this is what they have been using to drive the sales and growth of the company.


There is a significant difference when comparing the current consumers from those from 10 years ago. The fact behind this is that existing consumers are leading highly interconnected lives. Other than leading digital lives, social media has made it possible for people to post their reactions to various products online to their social media accounts. When doing this, a lot of people will cross the review. If they need a similar product and the review is excellent, it is almost sure that this individual will buy the same product. According to statistics, 84% of people who come across online reviews tend to trust them.


Kates success with Fabletics has led to her receiving the athleisure brand award. She also states that it is early for individuals to ask her which career she wants to follow as she has been successful in both the fashion industry and the acting industry. Kate, however, told reporters that she would wish to be regarded as the actor who made a positive change to the fashion industry. When clients consider that Fabletics is a brand that focusses on the empowerment of women, they ought to take the company’s lifestyle quiz that they can use to determine the best active wear that suits their needs.

EOS Lip Balm – Taking The Oral Care Market By Storm

The lip care product line available in the market has been monotonous for the last couple of decades and didn’t saw any new exciting innovation until EOS Lip Balm was launched. EOS Lip Balm was an instant hit as soon as it started. Starting from the way it was packaged to the unique shape of the EOS Lip Balm units and the flavors it is available in; the consumers simply loved every aspect of the EOS Lip Balm.

Few of the most popular flavors of EOS Lip Balm are Passion Fruit, Strawberry Mint, Honeysuckle Honeydew, Vanilla Mint, Summer Frit, Orange Zest, Lemon SPF15, Pomegranate Raspberry, and more. The company continues to launch new flavors now and then to keep the excitement alive among the users.  Head over to for needed info.

Before EOS Lip balm came into the market, the shelves of the market were filled with the same boring and dull balm sticks, but not anymore. As soon as the EOS Lip Balm hit the market, the customers were swept away with what they were getting after years of using the same old product. Currently, EOS Lip Balm is selling a million units each week, and the sale is expected to rise in the years to come as the brand continues to innovate and develop new ancillary oral care products and new flavors for the lip balm. EOS Lip balm has featured in much different beauty and fashion magazine including Cosmo and Allure.   Useful link on

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The celebrities like Christina Aguilera and Kim Kardashian are seen using it, which has further helped the brand to increase its popularity among the target audience. The company has designed and created EOS Lip Balm after a lot of research and have gone an extra mile to ensure that their product is different from the ones already available in the market. The company has many new flavors in the pipeline that would be launched soon, visit EOS on their page.

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