The Auburn Journal has published an op-ed from Squaw Valley Ski resort CEO, Andy Wirth, who has explained just how the latest expansion plans for the resort will benefit the local community. The future of Squaw Valley has been a major source of discussion in recent years after the competitive nature of the ski resort industry saw the annual spring downturn in visitor numbers become more important than ever before. In response, Andy Wirth is backing a plan to use more than 80 acres of asphalt parking lots as the site of an expansion of the Squaw Valley village.
The plan has now been placed in front of the Placer County Board of Supervisors to be discussed and reviewed before Wirth hopes it goes ahead in the near future. As the plan for developing the Village at Squaw Valley to provide year round employment opportunities for the people of the area was developed more than 500 community meetings were held. In a bid to make sure the natural beauty of the North Lake Tahoe region is maintained the environmental impact has been considered. In response to community concerns over the environment the plan has seen many alterations, such as the lowering of building heights by up to 30 feet, and the protection of over 3,000 acres as a natural play area for visitors.
Andy Wirth has been a major force in the protection of the Squaw Valley Resort and the Lake Tahoe region as a whole. In recent months, Wirth has been appointed chairperson of the Reno Tahoe Airport Committee that has been looking for ways of increasing tourist numbers to the region. Despite his dedication to the growth in visitor numbers the CEO of Squaw Valley has also been an important voice in ensuring the natural beauty of the area is maintained. Andy Wirth has been an important figure in managing large resorts across North America, and sees his role as providing year round employment for the people of the region. If the plan recently unveiled is given the go ahead the local community will benefit from 1,400 jobs and estimated tax revenues of $25 million.
In 1951, Eucatex became the first Brazilian company to devise a means of using the acres and acres of native Eucalyptus to produce ceiling tiles and panels. Over the past 6 decades, they have grown into a world leader in building materials, offering their products in more than 37 countries and employing more than 2,200 individuals.
But far from being a soulless corporation, intent on destroying the environment, Eucatex has a longstanding history for doing the opposite. As early as 1960, Eucatex began looking to the future of both their company and their country. Realizing the finite nature of their natural resources, they began purchasing land and investing heavily in reforestation. In early 2000, they also recognized the need to educate future generations about the conservation and preservation of their native resources and developed a cutting edge Environment Education Program called the House of Nature.
There, students and educators alike learn in a highly hands-on environment about the unique ecosystems of the region and about the native fauna and flora of which they are composed. Students are also taught about the importance of eucalyptus as the raw material for several forestry-based products and its potential to be used as a raw resource to generate jobs and income for themselves and neighboring communities for many years to come.
Eucatex’s President, Flavio Maluf, is a native Brazilian who was educated in the United States. He has been recognized as both a forward thinker and a dedicated champion of environmental causes. He started his career with Eucatex in 1987, starting in the trade section and eventually moving to the industrial section where he stayed until 1996. At that time, his uncle – who was Eucatex’s President at the time – asked him to become an Executive. It wasn’t long before the Board asked him to step up into the role of President himself.
Maluf is credited with being the visionary behind Eucatex’s explosive growth of the last two decades and with with making the company a staunch protector of the environment. Not only has the company developed programs to help it care for the eucalyptus forests it depends on, but has also engaged in a number of programs aimed at reducing its dependance on fossil fuels and developing a strong recycle and reuse mentality as well as developing cutting edge techniques for using wood residue from manufacturing to generate energy.
As one of Brazil’s most respected business leaders, Flavio Maluf is not afraid to be first and he leads the way in creating a better environmental future for tomorrow’s leaders.