The Chainsmokers are known around the world and their fanbase seems to keep growing every day as their accolades increase as well. While their fanbase is one measure of success, the impressive amount of revenue that The Chainsmokers have been able to bring in is yet another. As of 2018, the DJing duo is the 2nd highest earning DJs in the entire world. Some of the music stars that the 2 beat out on the list put out by Forbes include Steve Aoki and David Guetta.
The Chainsmokers was co-founded in 2012 by Alex Pall before Drew Taggart left college at Syracuse University and joined Alex Pall in New York City. The 2 set out to pursue their musical dreams under Adam Alpert as their manager who still has the position today. When Taggart joined The Chainsmokers, Alex Pall left his position at an art gallery located in Chelsea, Manhattan so they could both pursue music as their full-time careers. While Alex Pall wishes that he had a more interesting backstory to the name, it was really just a combination of a love for weed and an open domain name that inspired him.
Their debut album Memories… Do Not Open continues to have impressive sales even more than 2 years after it was initially released in 2016. The album has since gone platinum since it was released and has made it to the top spot on the Billboard list of top dance/electronic singles many times. In fact, it has been in the top position more than every other album but 2 and recently beat out The Gorillaz’ Demon Days for the third spot. While the album had a few hit singles on it like “Paris“, The Chainsmokers’ Memories… Do Not Open is probably best known for “Closer”.
“Closer” was recorded by The Chainsmokers” in collaboration with the singer Halsey. She had already built an impressive following before the diamond-selling single was released, but its popularity sent her to new levels of popularity that she never expected to achieve so quickly.
Clayton Hutson is an experienced entrepreneur who has a music and entertainment company that provides logistical support while at the same time organizing and managing live events for a large number of musicians around the country. The current music industry guru started as an employee immediately after graduating from college, where he had enrolled for studies in design and theatre. After working for longer periods as a sound engineer and project manager, Clayton decided to start his own live entertainment company, a move that was highly motivated by the fact that his employer was experiencing market challenges due to the country’s economic problems.
Clayton highlights that the growth of his business is purely based on merit and not luck. He is a hardworking person who always ensures that he meets the expectations of the clients. Clayton notes that he spends most of his time planning how an event will be planned and executed without challenges and other common errors that make events to fail. He is able to understand what will work and what will not work in a particular event. His organization skills help him to conceptualize the whole event from the beginning to the end, which has played a key role in ensuring that his business is successful.
Businesses spend much money and time trying to market their products and services to the consumers some of which pays back while other marketing strategies do not pay back. Clayton highlights that he does not employ the mainstream marketing strategies that any other organization out there in the industry is applying. His secret lies in offering quality services to his clients, who intern spread the news about his capabilities. This strategy has helped him not only to maintain his customers but also attract new ones.
Therefore, entrepreneurs should not invest in the marketing messages and strategies but they should invest in their business activities so that they can have an unmatched reputation in the industry. Every customer with the intentions of buying goods and services will do so in a company that has high reputation rather than those organizations that have the most attractive marketing messages on television commercials or front-pages on the dailies.