Purina Launches New Campaign for Beneful

As a reaction to a recent class action lawsuit the company calls “baseless,” Purina has launched a new national ad campaign that aims to clean up the brand image of its Beneful brand of dog food.

The campaign, which originally ran on PR Newswire, features Purina workers who also happen to be dog owners. The campaign, called “I Stand Behind Beneful,” stresses that over 1.5 billion meals of Purina Beneful have been served to dogs. Most owners, including ones who work at their factory making the food, are impressed with the company’s safety standards.

“We’re not just making it for your pets, we’re feeding it to our own pets, and we know it’s good,” said Materials Accounting Coordinator Cliff.

The ads are going to run on TV and print. The campaign started off as an internal company statement but then spread. There are eight Purina factories in the United States that manufacture Beneful. The brand was introduced in 2001 and has been one of the company’s all-time leading best sellers.

The “I Stand Behind Beneful” campaign features a number of key Purina factory workers who also feed Beneful to their dogs. The pride in their work is obvious. It’s unlikely that any of them would feed their beloved pets dangerous dog food. Since they work in the factory, it seems likely they’re quite convinced that they are producing quality food. Purina is a part of Nestle, the world’s largest food company. Nestle manages 29 brands that do over $1 billion in revenue annually. This campaign focuses on the pride that Purina workers have in the dog food they spend their time crafting. Look for these ads to be displayed on national television. This Sunday they have also placed a full-page ad in the prestigious New York Times.

FTC Sues Direct TV over Deceptive Practices


The FTC is suing the largest satellite TV provider in the country, DirecTV, for deceiving millions of people on the cost of programming.

According to CNN iReport, the Federal Trade Commission (FTC) charged DirecTV Inc. for misleading consumers in the advertising of a 12 month discounted program package without properly informing them that the package required a two-year contract, the lawsuit said.

Additionally, the FTC says that their advertising never made it clear that the cost of the package increases to $ 45 per month in the second year and that the cancellation was subject to a $480 cancellation fee.

The complaint also alledges that DirecTV failed to mention that their promotion for free premium channels, like Showtime and HBO, would result in additional fees if consumers failed to cancel the premium channels before the free period was up.

Edith Ramirez, FTC chairwoman says “DirecTV sought to promote an affordable package but lock customers into a more expensive long-term contract and never adequately disclosed the all the fine print.”

DirecTV, based in California has more than 20 million subscribers, and this is not the first time they’ve fallen in hot water with the FTC.

In 2005 and 2009, the company paid $ 5.3 million to settle cases regarding telemarketing calls to consumers.

Dr. Daniel Amen, Holistic Eating, and the Brain

Dr. Daniel Amen, author, physician, and psychiatrist, is one of the leading experts on the link between good nutrition and maximum brain function and overall health. In his clinical practice, Dr. Daniel Amen blends his medical practice with his view on nutrition and holistic eating. He recently partnered with Dr. Mark Hyman and Pastor Rick Warren to write the book, “The Daniel Plan”.

According to Dr. Amen there are super brain foods that should be eaten to help the brain work at its peak. Super brain foods on his list include the following: almonds, apples, avocados, blueberries, cashews, cinnamon, coconut oil, coffee, dark chocolate, eggs, green tea, kale, olive oil, oregano, salmon, Shirataki noodles, sweet potato, turkey, and walnuts.

Each of these brain foods improves or maintains cognitive abilities.  Some, like cashews and cinnamon, help with memory. Others, like Shiraka noodles, and apples contain fiber that give a sense of fullness. Coconut oil and green tea help with metabolism and weight. Avocados and salmon contain omega-3-tatty acids which help maintain cognitive function.

Foods on this list include grains like pearled barley and the old-fashioned oatmeal, frozen vegetables, fruits like apples, bananas, and oranges, cottage cheese, eggs, beans, canned tuna, skim milk, and water.

While the cost of eating healthy may appear more expensive at first,it isn’t. Dr. Daniel Amen stresses in the long run, eating healthy is much cheaper because of what is saved in terms of physical, mental, and emotional health.

The Daniel Plan Diet has helped thousands of individuals lose weight, and transform, not only the way they look, but the way they feel and think. The benefits of this diet, however, are far greater than just weight loss. Dr. Daniel Amen has shown lack of proper nutrition may cause or contribute to common psychiatric conditions like ADHD, ADD, depression, and anxiety.

In clinical practice, Dr. Daniel Amen uses a holistic approach, looking at all parts of the individual, including physical, mental, psychological, social, and spiritual. Amen Clinics are located in California, Washington, Washington D.C., New York, and Georgia.

SPECT imaging is done to show the physiology of the brain.Detoxification, lifestyle changes, medication, nutritional changes and supplements-all are part of the treatment program. For those who can’t go to a clinic, seriously read the book, “The Daniel Plan”.

The Business and Philanthropy of Keith Mann

Business Career

Keith Mann is a well known Founder and CEO. Working in the field of executive search for 15+ years, he specializes in compensation for hedge funds and staffing strategy.  He quickly demonstrated his competency and became the executive vice president of the company. Also a former Managing Director for the same Dynamics Executive Search (based in New York City), he was tasked with recruiting quality talent for financial service firms that operated internationally. In 2002, while still at Dynamics Executive Search, he formed the Alternative Investment Practice to address the growing demand for hedge fund services and a lack of support from existing search firms.

He grew the company in 2006 to include the private equity industry, and soon after that, Mann formed DSP – Dynamics Search Partners – in 2009.  As the CEO, Mann oversees the daily operations and helps his clients in hiring great people for investment, strategy, and marketing roles in addition to building new platforms altogether. DSP has an impressive global presence, assisting firms in Europe, Asia, the U.S., and placing over 200 qualified candidates for clients each year.


Mann has maintained strong philanthropic efforts, helping charities with donations and organizing events that contribute to the causes. For example, he put on a mixer in 2008 in which Dynamics Search Partners alone donated $8,000 for Hopes an Heroes.

He also lead the effort on behalf of DSP to teach children the college skills they need to be successful through Uncommon Schools and to donate $10,000 to them in 2013.

In addition, Keith Mann has spread his philanthropic efforts to reach out to the NYPD in times of crisis, a gesture that demonstrates his commitment to the community.

Dreams Are Real

Dreamers are people that can imagine things far above the constraints of the physical world. From a young age, we are told to dream big, and that we can accomplish anything that we put our minds to. However, when someone begins chasing a dream, people often tell that person to get real. It’s a bit ironic, Torchin thought,  that we are told to dream, but then told to quit dreaming moments later.

The truth of the matter is that we can accomplish anything in this life. It all comes down to belief.  Why can’t you add your name to the list of successful people?

You can accomplish your dreams, but you must be willing to go through a lot of difficulties. Nothing will be handed to you in this life. You must be willing to go out into the world and take whatever it is that you want. Obviously you cannot break the law, but you should not be afraid of what people say or think.

How bad do you want to stand out from the rest crowd? Find your passion in life, and become the best at it. You only live one life, so you should make the best of it. For more life tips, visit Buzzfeed.