Our e-mail accounts where designed in mind to make our lives easier and less stressful, however, as the years go by it seems that our inboxes which where once designed for convenience are growing to be one of stress, Important emails that are lost due to an influx of newsletters, missed deals that we wished we have seen if only those 20 other junk emails hadn’t placed it at the bottom are but some of the issues that many are struggling with today. Introducing Jojo Hedaya, co-founder of the highly revered email account organizer Unroll.me.
Jojo Hedaya was no different in his frustration with his own email account, explaining that his business partner and co-founder of Unroll.me Josh Rosenwald kept missing important emails. This personal frustration is what made the two realize that they could help millions of people by creating an app that organizes and essentially declutters a person’s inbox. With over 80% of the average person’s email account being newsletters, Unroll.me quickly separates all your emails and places them into their respective category in which you ultimately end up with a “The Rollup”. From there, you are then allowed to scroll through all your subscriptions picking and choosing which newsletters you like to keep and which are better suited for the bin.
The business model of Unroll.me isn’t anything new to the market, however, Jojo Hedaya has stated that the conception of the app was not to change how things were done but rather the execution. “It’s about making things simple,” Jojo says. The execution of their business model began on the interface of the app, creating a simple yet fun interface was crucial in retaining customers. Although today Jojo Hedaya and Unroll.me are a success, Hedaya informs future entrepreneurs to work hard and introduce their product to the public as soon as possible, the more information and reviews you receive the quicker you can overcome obstacles.