How Hotelier Guilherme Paulus is Transforming Brazil into a Top Tourists Destination

Guilherme Paulus is a reputable hotelier and globally known entrepreneur. He oversees operations of CVC Brasil Operadora, a top tour company in Brazil, and GPJ Hotels & Resorts, a chain of hotels and resorts found in different parts of the nation. Paulus commenced his successful career as a trainee for IBM and rose to become a powerful executive in Brazil. Visit the website to learn more about Guilherme Paulus.

Currently GPJ brand runs more than 20 hotels and resorts in Brazil. It has hotels in Salvador, Maceio, Rio de Janeiro, Sao Paulo, and Recife. It has hired more than 5,000 workers. In 1995, Guilherme Paulus started his first hotel. Since then, the hotel has served more than 95,000 people. In an interview with, Paulus shared widely on his career as an influential hotelier in Brazil.

The Origin of CVC Brasil Operadora

Paulus told that the idea for CVC originated from a state deputy called Carlos Vicente Cerchiari. The dual met during a ship trip whereby Carlos shared his plans of opening a tourist agency in his area of residence, Santo Andre. Since Paulus was very young at the time and with no capital, Carlos suggested an arrangement that would see him provide capital while Paulus take charge of operations. Paulus accepted the challenge, and they opened a store at the heart of Santo Andre. Their partnership lasted for four years, and then Paulus went solo. Read Guilherme’s profile at Forbes.

What Trend does Paulus Consider Exciting?

The most exciting trend for Guilherme Paulus is the ability to apply technology in our everyday life. With quick access to information, he says understanding and meeting the demands of clients and market trends has become easy.

What Makes Paulus More Productive?

Paulus enjoys visiting his hotels located in different cities in Brazil. He learns a lot and improves his understanding of the hotel industry by directly involving himself in the operations of his hotels. He considers his engagement with his workers and clients to be among his most productive habits as the head of GJP.

What Strategy Has Paulus Leveraged to Grow His Business?

Guilherme Paulus doesn’t focus on a single market. He has invested heavily in building both domestic and international tourism. He encouraged Brazilians to transition from road transport to air transport back in the 1980 and 1990s by chartering flights. This strategy resulted in massive growth of domestic tourism in Brazil.