Flavio Maluf of Eucatex Uses Technology to Succeed In Business

Thinking of how manually business was conducted decades ago, technology has been supportive of new trends in the current world. In fact, most successful companies owe the success to the evolution of technology. While connecting technology to business may seem strange and almost impossible, it is factual that the two elements have a close relationship that could be defined as a symbiotic relationship. One individual who has managed to grow a business to greater and successful ventures through technology is Flavio Maluf of Eucatex. Maluf is the executive chairman and chief executive of Eucatex Company.

 

 

Eucatex

 

 

Since its establishment over twenty years ago, Maluf has chaired most board meetings of the company. He has walked the company through challenges and great strides up to being named one of the best service providers of building materials. The most outstanding feature about Eucatex is its use of natural resources to manufacture products. Throughout the production system, Eucatex employs the use of eucalyptus to manufacture products. This is a great strategy implemented because apart from being eco-friendly, eucalyptus grows faster. It, therefore, means that Eucatex has the capacity to supply building products to retailers consistently.

 

 

Technology

 

 

Apart from being the head cheerleader of a manufacturing company that ranks top in the Brazilian market, Maluf offers entrepreneurial advice concerning the use of technology in business. He publishes articles concerning the growth of the business through the use of technology. On 8th February 2017, Maluf posted an article on how to venture into the business through technology. In the article, he explained that technology is used in almost all business and to that end, most companies have reaped high profits. Maluf also highlighted that investing in technological devices that can support the administration of business will contribute to massive yields by the end of 2017.

 

 

Target market

 

 

To business proprietors who want to invest, Maluf advises that it is vital to concentrate on satisfying the needs of the youth in the society. This is because most of the population is made of the youth. It, therefore, means that young people determine the direction of the industry and the performance of products. With a careful consideration of the youth, a business will prosper.