Jose Borghi is the founder of Mullen Lowe Agency. This is one of the leading advertising agencies in Brazil. Jose derives his reputation from creating innovative promotional material that rattles the entire commercial marketing sector in Brazil. One of his biggest creations is the “Mammals of Parmalat”, piece that features children singing jingles while they are dressed like stuffed up animals to learn more: https://www.crunchbase.com/person/jose-henrique-borghi#/entity visit here.
Jose Borghi’s Early Life
Jose Borghi ventured into advertising when he was still in high school. This opportunity came when he warmed up to an offer by his sister to attend an event at Castro Neves Theater. The show involved a display of commercials that were organized by “Cannes Worldwide Festival of Imagination”. The winners of this event were gifted with golden lion awards. The performance that Borghi experienced inspired him to venture into commercial advertising.
Borghi was raised in Presidente Prudente and studied at PUC-Campinas. After graduating from college, Borghi joined the “Standart Ogilvy Group” where he was able to exercise his creativity performance skills.
Jose Borghi’s Road to Success
Jose later joined forces with Erh Ray to establish an advertising agency which came to be known as BorghiErh. The duo had no financiers and were forced to work extra hard to satisfy their clients.
In 2006, Lowe Agencies acknowledged the achievements potential of BorghiErh. The two companies partnered to form Borghi Lowe. The company continued to make headlines and eventually caught the eye of Mullen Group. The company sought to partner with Borghi Lowe and together they formed Mullen Lowe. Jose Borghi was named co-CEO of the company.
Mullen Lowe advertising agency that has defied all the odds to become one of the most prosperous domestic and global marketing agencies. The firm has received many awards, including the “Cannes Lion”, because of its huge contributions. The company has also managed to serve international brands such as Asia Motors, Delta Airlines, and Fiat.
Jose has forged a lot of alliances and made important connections in the advertising industry. One of the secrets of his success is his commitment to serve his clients to the best of his ability. Many startups and budding businessmen go to Jose Borghi for advice on advertising and making a market presence. From humble beginnings, Jose was able to attract the big brands in advertising and to emerge a force to reckon with in this industry. No doubt, Jose’s achievements have been born out of sheer determination, a lot of effort, and solid goals.
José Henrique Borghi is one of the most influential advertisers in Brazil. The businessman started his successful career in the year 1989 when he was working for an advertising agency known as Standard Ogilvy. With a lot of hard work, José Henrique Borghi built his portfolio by working for different companies such as FCB, DM9/DDB, Leo Burnett, and Talent. In the year 2002, he partnered with a colleague to form an advertising agency known as BorghiErh.
Under the leadership of José Henrique Borghi, the advertising firm has done well in the field of advertising. The company has attained the respect of clients from different parts of the country. To increase its presence in the competitive market, the firm merged with an institution known as Lowe in 2006. They formed several other mergers to create Mullen Lowe. José Henrique Borghi is still the chief executive officer of the company. See also.
The businessman has been in the marketing industry for twenty-five years. In these years, Borghi has managed to create some advertising that is considered to be the most important and creative in the competitive department. One of the most famous ads from him is one campaign where he designed an advertisement for Parmalat. The ad spoke about the prejudice to individuals in the country living with Down’s syndrome. The short campaign was successful thanks to the ad he designed. The businessman has worked with companies such as Honda. Kelloggs, Unilever, Mitsubishi, Procter, Electrolux, FIAT and many others.
While working in the advertising world, José Henrique Borghi has won several awards. Some of these include the 16 Abril Awards, 11 One Show, 12 Clios and many others. The businessman was recently given the Agency Professional in the country. The Brazilian Advertising Association presented the award. The association only honors individuals who show excellence in the advertising industry.
Jose Henrique Borghi is a creative personality and prolific talent in the Brazilian advertising industry. Jose Henrique Borghi is believed to be the top most advertisers in the country, and he is well known throughout the media world as an engaging and charismatic entrepreneur. Had it not been for his creative powers, perhaps advertising in Brazil would not have been as vibrant as it is. The campaigns he has initiated have had far-reaching impact in Latin America, for instance, an advert known as Parmalat that depicts children attired like stuffed animals singing memorable jingles, and another one about Luciano and Camargo which is widely loved
The trajectory of Jose Henrique’s success in advertising can be traced to his school days when he had an opportunity to watch a performance in Castro Neves Theater, which pointed him to a career in advertising. The presentation he attended eventually won a Cannes award for TV commercials and hardly did he know that later in life he too would be the winner of this prestigious award. He graduated from an advertising academy in 1989 and started working with an Ad agency known as Ogilvy where is reputation as a talented editor soon caught the attention of other enterprising people in the industry. The firm he worked for soon became a solid competitor of advertising giants. Watch Video .
He later partnered with Léo Burnett to start his organization which later became known as Mullen Lowe. The company soon flourished into a vibrant Ad agency even without support from anyone. The rise of their business was solely due to hard work, creativity, and determination. The capital he used for setting up the business came from the sale of coffee. After splitting from his partner in 2006, Jose Henrique piloted the agency to both national and international limelight. As the CEO of Mullen Lowe Brasil, he understands that one needs a unique selling point to succeed. He has advertised international brands like Delta Airlines, Fiat, American Express, Unilever, Globo, and so on.
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The world of marketing and advertising would be boring and dull without the intellect and creative heads like Jose Borghi. He is one of the most successful and globally acclaimed marketing and advertising gurus, who are responsible for creating some of the awards winning advertisements. He has been a famous figure in the Brazil’s marketing space for over 25 years and has done a lot of advertising campaigns internationally as well. Jose Borghi on facebook .
He had had an interest in marketing and advertising from a very young age when he went to an ad film festival with his sister and saw some of the mind blowing advertisements that gave him career direction for life. He has done his graduation in marketing from Pontifical Catholic University. Having a marketing degree helped him enter the world of advertising, and he took his first job at Standard Ogilvy, one of the most coveted publicity and marketing agencies on the planet.
Currently, he holds the position of Chief Executive Officer at Mullen Lowe Brazil. The firm is on the top of the Brazilian Advertising Space and works for the major national and international companies operating in Brazil. Before Mullen-Lowe, Jose Borghi has collaborated with numerous other advertising and marketing agencies, which has helped him gain acute knowledge of advertising and sharp business skills at the same time. In the past, Jose Borghi has worked with big ad agencies, such as Talent, Leo Burnett, DM9DDB and Standard Ogilvy.
Jose Borghi has an extensive list of awards and recognitions it has received over the years. He has won 7 London Festival, 11 One Show, 16 Abril Awards, 12 Clios, 20 Cannes, and more. One of his best ads that mesmerized audience on release and received many awards is “Mammals of Parmalat’s.” Jose Borghi has helped tremendously in the success of Mullen Lowe and continues to work on multiple projects handled by the company.
http://brasil.mullenlowe.com for more.