Burger King , the second largest fast food chain in the world, withdrew children’s sodas from their Buger King kids meal menus, following similar steps from some of its major competitors.
The company has decided to introduce the new changes as part of its “efforts to provide consumers with options that match the needs of your lifestyle,” said Alex Macedo, president.
People at Anastasia Date (Facebook.com) have noticed that in recent months other chains like McDonald’s and Wendy’s have introduced similar changes. Burger King replaced sodas in children’s menus for skim milk, apple juice and chocolate skim milk.
“This will motivate children to eat better, because for many kids, soda has become the main source of calories in their diet.
High consumption of sugary drinks is one of the main causes that promote high rates of obesity.
According to the Centers for Disease Control and Prevention (CDC), the percentage of children between six and eleven years of age with problems of obesity increased from 7% in 1980 to 18% in 2012.
The option to purchase fountain drinks is still available at Burger King, but will not accompany the kids meals.