Andy Wirth: an Astute Businessman


For a very long time now, Andy Wirth has been working for mountain resort and hotel industry. Currently, he works as the Chief executive officer of Squaw Valley Ski Holdings. Andy has more than 25 years of experience, and his job responsibilities it to make ski area the leading tourist destination during the winter. He was born in West Germany, and he later attended the Colorado State University and the Edinburgh University. It is at this time he acquired a lot of experience while working as a backcountry ranger. The backcountry job he did work for the Rocky Mountain National Parks and the San Pedro Parks Wilderness Area. Andy Wirth had a great passion for parks because his grandfather was a service director for national parks in the United States.

When he completed college, Andy Wirth joined Steamboat Ski and Resort Corporation as an intern. For more than 20 years, he was being given various responsibilities in the company regarding marketing until he was transferred to the original company Intrawest. In 2006, the company bought Steamboat Ski and Resort Corporation, and Andy was appointed as the chief marketing officer. He was also required to act as the vice president for the sales and marketing department. His principal responsibilities included the management of the global and domestic marketing tricks for all the enterprises that were owned by the company. Andy Wirth was also supposed to act as the president of the mountain village partnership, which was aimed at supporting the local businesses. Just recently he was appointed to be the chairperson of Reno-Tahoe Airport Authority board.

In 2010, he was named as the chief executive officer of the company, taking over from Nancy Cushing, who had served as the head of the company for 16 years. Through his hard work, he was able to oversee the growth of the enterprise, an upgrade that cost an estimated amount of more than $70 million. The upgrade mainly benefited the company as it was brought at par with the competition. In just one year, the company was able to rise to the top 20 percent concerning customer satisfaction in the skiing industry. Andy Wirth was also involved in the transformation of the Squaw Valley when it merged with the Alpine Meadows Ski Resort. The growth boosted convenience in doing business as it enabled the clients to book a single ticket when being admitted in any of the two resorts. For more information, you can visit

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