Adam Goldenberg is the co-founder of the highly successful companies Intelligent Beauty, JustFab and Fabletics. He also co-founded Alena Media, SENSA and DERMSTORE. Goldenberg business and organizational skills as well as his understanding of marketing has helped all these companies to thrive. Adam Goldenberg has been a successful entrepreneur ever since he was a teenager. In 1997 at age 15 he founded Gamer’s Alliance. The website was so popular that Intermix Media, the parent company of Myspace, bought Gamer’s Alliance in 1999 and hired the 17 year old Goldenberg as their VP of Strategic Planning. They soon promoted him to chief operating officer.
In 2006 News Corp acquired Intermix Media. Adam Goldenberg left the company, got together with co-worker Don Ressler and co-founded an umbrella company called Intelligent Beauty that served as a business incubator. It was at Intelligent Beauty that Goldenberg and Ressler came up with the concept for the health and beauty products company DERMSTORE. The diet system SENSA was another of the companies Goldenberg co-founded through Intelligent Beauty. It was at Intelligent Beauty that Adam Goldenberg and Don Ressler dreamed up the idea of the subscription e-commerce fashion companies JustFab and Fabletics.
Fabletics is one of the most successful brands Adam Goldenberg has ever co-founded. It builds on the subscription fashion model he and Don Ressler used with JustFab on hudl.com. But Fabletics produces and markets a unique line of comfortable, stylish clothing. The clothing the company produces is called athleisure wear. It’s clothing designed to be used for both athletic and leisure pursuits. It’s a concept created by actress Kate Hudson One of the founders of Fabletics. Subscribers pay a set monthly fee and are sent an array of incredible outfits from which to choose each month. The outfits are created by some of the world’s most innovative designers. The company now has millions of subscribers worldwide and recently opened 6 brick and mortar stores.
To make the JustFab and Fabletics brand outfits available to more people, both brands have created the ‘all sizes’ campaign. As part of the campaign, the flattering clothing styles in both the JustFab and Fabletics lines will now be available for every body type in sizes ranging from XS to 3X and as large as 24W. It’s part of the commitment by Adam Goldenberg, Don Ressler and Kate Hudson to celebrate women of all sizes and shapes by offering them beautiful on-trend fashions.