How To Choose The Best Online Advertising Campaign

Do you market products or services to the Brazilian market? Are you looking for a reliable advertising agency or the best online advertising campaign to reach your target audience? Online advertising is a proven way to reach a wider audience. Many businesses and individual professionals use online advertising on a regular basis, and have built a strong customer base. If you sell to consumers in Brazil, you can place ads online that target this market, and build your business.

Choosing the best online ad campaign is all about doing your research and finding the right ad for your target audience or market. Although Cypress Associates says it might appear that broad advertising is a reliable way to get customers or clients any business, targeted online ad campaigns are the better approach. Market research can help determine where the best online ad campaign for a particular product or business might be targeted and in some cases even how to effectively reach that audience. Making choices based on adequate research is the correct way to perform any online advertising campaign.

Generally, an established business will not choose an online ad campaign directly, but will choose an advertising agency or consultant who will handle the creation of the campaign. Reviewing past campaigns is a great way to determine the quality of service and can help in choosing an advertising consultant who will effectively handle an online campaign for you. In addition to asking for past work, you also need to be satisfied with the pitch the advertising agency or consultant provides.

If you prefer, you can create your online advertising campaign without hiring professional service. In this case, you’ll be choosing from a variety of ad formats such as banners, text ads, or viral marketing. And you can utilize any available online tool, including advertising on social networking websites, posting videos, and making websites. Which strategy will be appropriate depends on the product, service or business being advertised.

Claudio Loureiro Heads founded the Heads Propaganda over two decades ago, and is currently the chairman of the company. Heads Propaganda is one of the largest advertising agencies in the industry. After solidifying in Curitiba, he decided to expand the business to other locations. Currently, Heads Propaganda has four offices in Brazil: Curitiba, São Paulo, Brasilia and Rio de Janeiro. Claudio Loureiro Heads has achieved great success in the advertising industry, and is well respected by his peers, clients and other professionals.

The Nature of Economists’ Work

Economists are professionals like Christian Broda who study the diverse ways in which individuals utilize scarce resources such as machinery, raw materials, labor, and land to produce goods and services. They conduct researches, analyze the data gathered, develop forecasts and monitor economic trends. The research focuses on issues such as interest rates, rents, employment, inflation, energy costs, and imports. They also examine the benefits and costs of consuming and distributing goods and services.

Economist’s job is concerned with the application of economic policies in areas such as transportation, the environment, finance, real estate, health, natural resources, agriculture, and energy. They use their knowledge of economic relationships to guide insurance firms, business companies, security firms, trade and industry associations, banks and others. Economists who are mainly theoreticians employ mathematical models to come up with theories of business inflation and cycles, or the impacts of tax legislation and unemployment.

They develop procedures for obtaining the information they require depending on the issue under investigation. For instance, the sampling method is employed in surveying while econometric modeling methods used to create forecasts. Preparation of reports is an essential activity for any economist. He/she may be required to examine and analyze the relevant information, prepare charts and tables, and write a compressive report for the result in a clear and concise language. Economists whose research is policy directed should possess the ability to present statistical and economic concepts in a meaningful manner.

Working Conditions for Economists
Economists working in government offices appraise the economic situation of the state and assess the economic effect of any changes made in public or legislation policy. For instance, they may study the fluctuation of the country’s currency against foreign exchange or the reserve currency and the effect on the export and import markets. Majority of economists in the government are placed in transportation, urban economics, finance, international agriculture trade, or utility sector.

For instance, in the United States, the economists in the government agencies examine the domestic manufacture, consumption and distribution of services and commodities. Those that work for Fed assemble reports that help in enforcing federal statutes, which eliminate monopolistic and deceptive practices in the Bureau of Labor and Commerce. An economist working for the local government prepares reports on local business, trade, employment, commercial growth, trends in the labor force, and industrial projects. They work under strict deadlines and schedules and sometimes may work overtime.

Christian Broda
Christian Broda is a columnist and an economist by profession. He is a university graduate from San Andreas in Argentina. He had worked as a tutor at the University of Chicago before he started trading with Capital Management Investment. He focuses on international finance and trading topics in his writings. He has presented several economic findings to different institutions like universities and financial institutions. Also, he has worked with the Bank of Japan as well as the IMF.

Christian Broda on the United States Dollar

In 2004, economic analysts reported that the Bank of Japan would collapse. Due to the poor decisions made internally, the bank was seen to be on the verge of collapse. It would have detrimental repercussions on the Japanese Yen. According to analysts, the bank would be no more in a period less than five years. However, some economist dismissed the news, and stated that the bank would be back on its feet in due time. According to Christian Broda, the Bank of Japan had the expertise, and potential to beat the “analysts’ curse.”
First forward to 2014, a majority of economist including US-based ones, sent controversial reports to newsrooms. In the statements, the economists find fault in the policies being made by the federal bank. In fact, they have stated that the causes of the global financial crisis are beginning to emerge. However, established economists, like Christian, have disregarded the claims noting that emerging markets are in a worse position. According to Christian, the developing countries and emerging markets are making more mistakes than the United States. The US has taken the lesson of the past, and aims and bettering its decision making. The blunders by those markets are giving the US dollar a favorable edge.
Christian Broda is a Sao Paul born economist. He does research on economic markets and international currency relations. His work is viewed with the high regard due to the constructive arguments he makes. In fact, he has been right most of the time he presents his analysis. Broda is an economics professor at the University of Chicago, and continues to work closely with other organizations. Additionally, Broda is the Managing Director of Duquesne Capital Management.
The fund managers, market watchers, and cutting edge economists have proposed that the government should stop looking the currency supremacy, and handle the reality of the existing public debt. To them, the war to maintain the US currency dominance is already lost. Therefore, they propose that the government focuses on more fundamental issues. Broda and fellow economist have disagreed with the idea by Chinese economist, Justin Lin, that there should be efforts to have a unanimous currency. To Justin, it is better than using a single county’s money. He continues to say that it is a measure to avoid fluctuations in the currency markets.
Broda’s work has been favorable to many organizations. In 2009, against all odds, he predicted that inflation would remain at all-time low levels in the US. In spite of the fact that other economists were disagreeing with his work, the inflation rate maintained at below five percent. Broda has continued to gain fame as an established economist and professor. His work is published in the International Journal of Economics and the American Economic Review.

Co-Founder and President of Highland Capital Management, James Dondero

Highland Capital Management is one of the biggest and most experienced investment advisers in the world. It was founded in 1993. The firm, together with its affiliates, boasts of around $21 billion worth of assets under its management. It serves a wide range of clients including foundations, corporations, public pension plans, governments, financial institutions, endowments, public pension plans, funds of funds, and high-net individuals. The firm’s headquarters is in Dallas, Texas, but it also has offices in Singapore, Seoul and New York. Its products include Institutional separate accounts, mutual funds, private equity funds, hedge funds, CLOs, REIFTs and ETFs.

The co-founder and current President of Highland Capital Management is James Dondero. His responsibilities include determination and execution of Highland’s strategic investment and operational initiatives. James’s experience in credit markets spans over three decades. Serving as the Chief Investment Officer in Protective Life’s GIC subsidiary between 1989 and 1993, he oversaw its growth from concept to over $2 billion. Between 1985 and 1989, he was managing around $1 billion for American Express in terms of fixed income.

The Certified Managerial Accountant graduated, with high honors, from the University of Virginia with a BS in Commerce specializing in Accounting and Finance, and has the right to use the Chartered Financial Analyst (CFA) designation. He also participated in and completed a financial training program at JP Morgan. He has experience in Leverage bank loans, mortgage-backed securities, emerging market debt, investment grade corporate, high-yield bonds, common stocks, preferred stocks and derivatives.

Currently, he has been the President of NexPoint Capital, Inc since 2014 and the President of Nexpoint Multifamily Realty Trust, Inc. since February the same year. He is the Chairman and Director at NexBank SSB. Since February 3, 2006, he has served as the Chairman of Highland Financial Partners. Since July 2001, He has acted as Chairman and Director of Prospect Street Income Shares Inc. He is the current Chairman for CCS Medical, Cornerstone Healthcare Group and Cornerstone Healthcare Group Holding, Inc. He has been a Director of American Banknote Corporation from October 2002, NeighborCare, Inc. from October 2, 2001, TerreStar Corporation from July 2002, Safety-Kleen, Inc. from February 2010, Prospect Street High Income Portfolio Inc. from January 2000, and Leap Wireless International Inc. between August 2004 and 10th September 2007. He is also a Director at Metro-Goldwyn-Mayer and MGM Holdings Inc.

Besides management, James Dondero is also a philanthropist. He has supported initiatives in education, public policy and veteran affairs.

Brian Bonar: Multi-Talented Businessman And Entrepreneur

Brian Bonar knows finance. He is also an experienced entrepreneur. He has created and worked with a wide range of successful companies. Whether they need help finding funding, restructuring, starting a company, or improving their marketing, companies reach out to Bonar. He has held high level positions with companies on both sides of the Atlantic Ocean. He has worked in printing, hardware and software development, imaging technology, sales, employment services, financial services, and more. His work in the UK has led to him being given the honorary title Lord Bonar of Wilcrick, Cardiff.

Brian Bonar earned a BSC inform Strathclyde University in Glasgow Scotland in Mechanical Engineer. He also holds both a Master’s in Business Administration and a PhD in from Stafford University in England in International Business Development. After graduation he worked for IBM in the UK for almost 20 years. After leaving IBM he took a position as director of engineering with QMS where he managed engineers working on hardware and software development for more than 4 years. Next Bonar became Vice President Sales and Marketing for the Rastek Corporation where he was in charge of selling printing technology worldwide.

After 4 years at Rastek, Bonar he became sales manager for Adaptec. His job entailed creating and maintaining contacts with printer manufacturers from Japan and Korea. In 1994 he founded Bezier System and became its CEO. He used the company to create a printer using SCSI technology. Bonar then worked as Vice President Sales and Marketing for itec imaging technologies and President of Allegiant Professional Business Services. He also founded AMS Outsourcing, and was CEO and Chairman of Dalrada Financial Services, and Trucept insurance products and temporary staffing services in San Diego CA simultaneously. Brian Bonar is a hard working man.

What makes Brian Bonar unique is his ability to run numerous companies at the same time, do business in places as different as Japan, the UK, the Czech Republic, and Mexico, and the wide range of skills he possesses. He has expertise in private equity, sourcing, recruiting, restructuring, turn around management, process improvement, employee relations, marketing strategy, mergers & acquisitions, and new business development. For over 30 years he has helped companies large and small to find success through his connections and his varied experiences.

But Bonar is more than just an engineer and businessman. He also cares deeply about the people and community with which he works. He gives generously of his time to several local organizations. He serves on the board of directors of numerous companies. One of the organizations he feels particularly close to is the Boys and Girls Club of Greater San Diego. It gives him yet another great opportunity to give back to the community that has supported him.

Entrepreneur Vijay Eswaran Leads E-commerce

A philanthropist at heart, Vijay Eswaran came from a family of educated people and has made his name in establishing an e-commerce business in 1998 that has grown and flowered into the QI Group, which is based in Hong Kong. A Malasian by birth, Vijay got his education in both the UK and the US, with a socio-economic degree he from the London School of Economics followed later with an MBA from the Southern Illinois University in 1986. He worked in the United States for Synaptics performing Multi Level Marketing, but only found his way into the true entrepreneur role when approached by others after his return to Asia. There he started work with the Cosway Group helping them start their business and went from there to become the main figure in his own business.

That business now does trade in a host of areas ranging from travel to corporate investments. Its business includes media, telecommunications and luxury and really accomplishes a broad range of services for its customers. How it occurred to Vijay to branch out into so many areas is anybody’s guess, but may stem from his strong entrepreneurial spirit and solid work ethic. Both had him plucking graqpes in France, working construction in Belgium and driving a cab in England before his career fully took shape.

His parents were Pushpavathy Chinnaiah and Vijayaratnam Saravanamuthu. Because his father worked for the Labour Ministry Vijay travelled with his family to different parts of Malasia while growing up. His mother was a teacher, and because of the high level of education and success between his parents the expectations he had for himself included using his mind as well as his hands in choosing a path in life.

An author and a celebrated speaker, Vijay has presented his own ideas at such notable places as the World Economic Forum. His books includeIn the Sphere of Silence, published in 2005. All his written work is highly personal, and this writing completes a description of his own management beliefs and style. It mentions in detail his habit of starting each day with a period of silence. Along with this is a program he developed called “Thought of the Day” (TOD) which is interactive. One of his books is a compendium of his own work in photography, which is truly artistic. He also has a WeForum profile.

He is probably best renowned for his philanthropy. Named one of the 48 “Heroes of Philanthropy” in Forbes Asia Magazine in 2011, he has established foundations both as an arm of the QI Group and one in honor of his father. The efforts he sponsors focus on mentoring and charitable donations.

Different Areas of Work For Economists

Most economists have a graduate degree in the subject of economics. The job of an economist is to understand the economy of the country and analyze its implications. In different industries, economists helps to study the impact of certain economic situations on that particular industry. Different characteristics are needed for a candidate to become a successful economist such as perseverance, hard work, computing abilities, professional and technical skill, data analysis, knowledge of statistics, analytical mindset, ability to handle pressure, time management and respect of deadlines, and so on.

After getting a bachelor’s degree in the subject, there are different areas where an economist can work in –

In The Corporate World – Many economists choose to start from the business world. For instance, Christian Broda is the MD of Duquesne Capital and the NY based economist has previously worked at various other corporate companies such as Lehman/Barclays Capital. In this area, an economist’s job is to understand the impact that various economic decisions might have on business regulations, interest rates, inflation, capital budgeting, et al. Knowing about all these things allows the company to make better managerial and strategic decisions in the short and long term, and it is all dependent on the report of the economist.

In Government – In government, economists work for various public departments like international trade, urban economics, utilities, transport, labor and finance, business, agriculture, et al. The Federal government also hires the services of economists for various employers such as FDIC, DOT, DOC, Fannie Mae, BLS, et al. These departments cannot work without the services and analytical abilities of economists. Even entry level economists get a job in the government at the local or state level. There are a number of options available to economists who choose to work with the government.

In An Educational Field – Various economists get into teaching. Christian Broda, for instance, used to be a professor at the University of Chicago and Booth School and continued teaching for 5 years. Economists do well in the educational field because most of them have doctorates themselves. Even at an elementary level, economists can make extremely competent teachers in certain states. Virginia is a good example in this case because high school students are supposed to be equipped with financial literacy and economics education there. Many economists start off from a school level and if they have studied the subject at a graduate level, they go on to teach at various colleges and prestigious universities.

Depending on the area and the job profile, economists can be statisticians, system analysts, state policy analysts, research assistants, financial assistants, budget analysts, general analysts, and so on. Some economists work at regular jobs and others choose to collaborate with other economists and researchers and work together with them.

Adam Sender Shares His Art Collecting Knowledge With The World

Prominent contemporary collectors like Adam Sender, are in the game to
accumulate noteworthy art pieces to sustain through many generations.
Throughout the years, he has successfully and strategically amassed prestigious
paintings from renowned artists like Frank Benson, Mike Kelley,
Matthew Barney, Barbara Kruger, and Jim Lambie. Moreover, his
distinguished ability to acquire unique works was cultivated during
his career at Exis Capital Management Incorporation where he selected
promising equities for major hedge funds. Essentially, he used the
same discerning eye to gradually acquire premier pieces at an
extremely reasonable price. Furthermore, with an extensive collection
totaling over $100 million in value, he has guided many art collectors
in their quest for exceptional art works.

For over twenty years, Sender has successfully assisted many
individuals in selecting great pieces which would steadily increase in
value. Most art aficionados enjoy the variety of genres like
Surrealism and Abstract Expressionism as the paintings typically
define the atmosphere of their homes and offices. More prominently,
the works may also reflect the art treasure-hunters’ unique
personality or electric tastes and styles. Essentially, Sender’s
former business experience in conjunction with his art passion has
fueled his desire to accumulate many distinguished pieces. With
meticulous evaluation of each artwork, he only pursues paintings when
the artists are on the brink of stardom. This strategic purchasing
approach ensures the acquisition of affordable works which will
gradually increase manifold in value over time. Notably, his effective
collecting technique has inspired many art enthusiasts all over the
world.Adam Sender is a well known part-time art collector.

Sender and his wife Lenore are most recognized for displaying their
extensive selection of renowned works in their Miami house during the
Art Basel Miami Beach exhibition. Essentially, this prominent event
allows art connoisseurs to view a portion of their great contemporary
art holdings in the couple’s private North Miami residence. In
addition to the art exhibit, the well-organized function will also
include a brunch and evening reception for VIP individuals. The event
is also hosted other Miami collectors including Dennis and Debra
Scholl, the Rubell Family, and Martin Margulies.

Sender’s strategic business skills as well as his art passion have
greatly contributed to his unique portfolio of admirable paintings.
Moreover, he is commended for his strong desire to advise
inexperienced collectors in their great work pursuits and is often
revered by his peers as one of America’s most prominent businessmen
and art aficionados. Remarkably, Sender started acquiring works in the
late 1990s after his resignation from SAC Capital Advisors LP. Unlike
other art collectors, he strives to share his holding with the world
by participations in many events and exhibitions. In the future, he
plans to donate many of his paintings to major institutions around the

Ways to Sell Your Home

Are you thinking of selling your home? Many people choose to sell their home through a real estate broker because of all the work and knowledge needed to be successful. Whichever way you decide to sell, here is some helpful information and steps to take.


Using a broker that you know or are referred to can be a way to sell, but if you want to save some money check out The 990 Sell Homes Company. They will help you sell your home without the huge commissions that normal brokers ask. They will put your home on the internet and produce printed advertising. Their commission is as low as $990 with no upfront fees. You can find an agent in your area by visiting their website.


Begin by going through and give the whole house a thorough cleaning. This will allow your house to receive a higher value when it is appraised. Put away items that make the house look cluttered because the more spacious it looks, potential buyers will see themselves in your home. Make sure the house is move-in-ready because if the buyer has to do a lot to the house, it may deter them away. Think about staging the home by making each room simple with only a few items and remove personal effects. When you’re ready to take pictures, show off the space of the room and turn lights on to enhance the room’s area.


As part of your preparation, you should call your existing lender to find out how much you owe and order a beneficiary statement. If you will be buying a different home after you sell, you’ll need to get new financing offers from your lender. Get a Good Faith Estimate from them, but also compare rates and fees of other mortgage brokers. Then get a loan pre-approval letter so you know how much mortgage you can receive. All of this will help you determine the lowest bid you could possibly accept.

Next you should have your property evaluated. If your selling your own home, it’s best to get a professional to help you get a good price range and reference point. Use comparables, how much other similar homes in the area sold for, to decide what price range is realistic. You can ask your bank for a list of reputable appraisers. Having your home inspected is a good next step. This will allow you to fix things that the inspector finds wrong and you’ll get a better offer.


Put the house up for sale in the spring and sell through the summer months, since most people want to move during the warm months. Figure out what you think will draw in buyers. Energy saving items, new appliances, renovations, area school districts anything that would be attractive. Put these things in your ads and memorize them and talk about them with those seeing the house.

Market the home by putting a “For Sale By Owner” sign in the yard. Online advertising is a great way to get noticed. Craigslist and other social media site can help spread the word. Give your information to businesses and schools in the area, who might have workers or teachers relocating to the area. Let friends and family know so they can keep an ear out for anyone looking to buy.

You need to be available and flexible when showing your home. Make sure everything is cleaned up and put valuable things away. The house should have a homey mood when showing, so light a candle, make coffee, open widows, or have a fire in the fireplace. Greet them with a firm handshake and remember their names. Offer them refreshments and ask them about their interests (kids, pets, etc.). Focus on those as you take them on the tour. The whole experience should be positive, so don’t explain negative things about the house or yourself.

Make a plan that after a certain amount of time with no serious bids, you’ll lower the price a certain amount. Put yourself in the buyer’s shoes to see if the price does match the value. There may be no bids for a reason.

Consider offering an incentive like paying the closing costs, a warranty on the appliances, or offer a short closing period so they can move in right away. Be willing to make a counter offer, by coming down a little in price for fixing something better or offer to leave your big outdoor grill. It’s worth it to sell the house.


The last stage of the process is usually the most valuable in having a realtor sell your house. Now you’ll have to walk the buyer through getting a mortgage broker which will get them closer to the closing. As the seller, you’ll need a broker to give you estimated closing costs and financing tips which will be a good selling point to the buyers. Try to close as quickly as you can within thirty to ninety days. When closing make sure to provide all the necessary disclosure documents required by your state.

Considering all that’s involved will help you decide what’s the best way to sell your home and give you confidence in your decision.

Understanding Investment Choices With Capital Management

Capital Management and Investment Accounting strives to provide the expertise and guidance to their clients that will preserve their wealth far into the future. Their goal is to aid each client through the provision of a well trained staff of experts that are the leaders in their fields.

Wealth growth and management takes patience and knowing the needs of each individual client and the level of risk that they are able to absorb. Finding the right financial instruments that will grow the clients’ ney and offer a high rate of return takes intricate knowledge of not only the client, but also of the markets.

One person that can appreciate this type of attention to detail is Claudio Loureiro. His personal experience in dealing with the public realm offers insight into how hard making the right financial decisions about wealth generation can be. Having aides to gide him, Mr Loreiro balances family, public and private life like an expert.

We all cannot have a staff, or even assistants that can help us to make the tough decisions based on information and facts. That is where Capital Management comes in. They will assign a team of experts in a variety of fields to monitor portfolio health and aid in its enhancement.

The first thing that every client can expect when making contact with Capital Management is to have a risk assessment done. This will aid in exposing exactly how much risk an individual can take when investing. Too much risk can leave an individual broke, and too little risk will not net the necessary returns to adequately grow wealth.

Once risk assessment has been made, then the team will work on a number of options for future and present investments. These will not just entail the purchase and monitoring of stocks, these will also include hedge funds and bonds. Many times, if the client can take the risk, a private loan to businesses or a developing business can be made. Many aspects will b taken int consideration before this level of risk is taken.

Capital Management will also assure that the proper insurance is also in place to buffer and losses that may be incurred. This will also be in conjunction with an exit strategy for all investments and a plan of action if alternate investments are sought out. Safeguarding the financial health of their clients is what Capital Management does best.