Farfetch Limited recently established a strategic partnership with Jingdong to further luxury brands in China. JD.com features luxury fashion products and will be granting Farfetch the possibility of selling their products with more than 3000 brands that Farfetch currently offers to Jingdong’s 300 million customers. Jingdong is aiding Farfetch with its expertise on how China responds to luxury products. Through this partnership, Farfetch decided to make the acquisition of CuriosityChina, which is a social commerce company that is also successful as a leader in integrated marketing. Farfetch is now able to offer great technology and a fantastic logistics platform aimed to connect with Chinese luxury consumers.
This has leveraged the growth of the luxury industry in China. Luxury is one of the most important parts of JD Fashion. Jingdong provides its customers unique and complete luxury shopping experiences that cover everything from customer service to delivery details concerning the logistics, the warehousing of luxury products and even white glove delivery through JD Luxury Express. Many other brands have made their luxury products available with JD.com. Jingdong seeks to continue to increase its number of partnerships with companies that want to sell their luxury products in China.
José Neves, who is Farfetch’s current CEO, also presides as Co-Chairman and is its founder. He believes that the relationship that they continue to build with JD.com will provide them with an unchallenged solution to selling luxury brands and become successful in the Chinese market. The partnership with JD.com and Farfetch’s previous investments in logistics in China through acquiring CuriosityChina build a solid base to offer quality luxury brands in a quick and simple way to Chinese customers. Mr. Neves calls this the launch of their Premier Luxury Gateway to China. Jingdong’s Chief Strategy Officer, Jon Liao states that win-win collaboration is the best way to define the partnership that has been established with Farfetch. He sees it as putting together the Chinese local market expertise with the luxury segment. Mr. Liao sees luxury as a key characteristic of their stake in fashion. He is confident that through their partnership with Farfetch that China will soon host the best place for luxury shopping.